Learn business strategy design and execution-- the technique used by top tier global strategic management consultants at Fortune 500 corporations.
Objectives
Direction Setting
| Resulting Framework/Solution |
| Online Course Content |
- Vision
- Battlegrounds
How to Win
- Strategic Tactics
- Branding
How to Deliver
- Capabilities
How to Enable
the Capabilities
the Capabilities
- Organization
- Process
- Technology
- Metrics
ENABLER: ORGANIZATION
Definition
Examples of Organization Components
How to Design the Right Organization?
ENABLER: PROCESS
Definition
How to Design Appropriate Processes?
Process Mapping
Key Considerations
Definition
Examples of Organization Components
How to Design the Right Organization?
ENABLER: PROCESS
Definition
How to Design Appropriate Processes?
Process Mapping
Key Considerations
CHAPTER 1: VISION
Definition
Examples of Vision
Importance of Vision
How to Create a Vision
How to Use the Vision Statement
Quiz and Detailed Explanations
Definition
Examples of Vision
Importance of Vision
How to Create a Vision
How to Use the Vision Statement
Quiz and Detailed Explanations
CHAPTER 2: BATTLEGROUNDS
Definition
Examples of Battlegrounds
Importance of Battlegrounds
How to Select Battlegrounds
How to Use Battlegrounds
Quiz and Detailed Explanations
Definition
Examples of Battlegrounds
Importance of Battlegrounds
How to Select Battlegrounds
How to Use Battlegrounds
Quiz and Detailed Explanations
CHAPTER 3: TACTICS (STRATEGIES)
Definition
Examples of Tactics
Importance of Tactics
How to Develop Winning Tactics
Quiz and Detailed Explanations
Definition
Examples of Tactics
Importance of Tactics
How to Develop Winning Tactics
Quiz and Detailed Explanations
CHAPTER 4: BRAND ASPIRATION
Definition
Importance of Brand Aspiration
How to Develop Brand Aspiration
Examples of Brand Aspiration Characteristics
Soft Criteria
Performance Criteria
Quiz and Detailed Explanations
Definition
Importance of Brand Aspiration
How to Develop Brand Aspiration
Examples of Brand Aspiration Characteristics
Soft Criteria
Performance Criteria
Quiz and Detailed Explanations
CHAPTER 5: CAPABILITIES
Definition
Examples of Capabilities
Importance of Defining the Right Set of
Capabilities
How to Define the Right Capabilities
Value Chain
Aligning the Company with Customer
Segment Demands
Strategy Development and Implementation
Framework
Operations Alignment with Strategy and
Brand
Quiz and Detailed Explanations
Definition
Examples of Capabilities
Importance of Defining the Right Set of
Capabilities
How to Define the Right Capabilities
Value Chain
Aligning the Company with Customer
Segment Demands
Strategy Development and Implementation
Framework
Operations Alignment with Strategy and
Brand
Quiz and Detailed Explanations
ENABLER: TECHNOLOGY
Definition
Examples of Strategic Technologies
How to Obtain/Design the Right Technology
ENABLER: METRICS
Definition
How to Establish the Right Metrics?
Definition
Examples of Strategic Technologies
How to Obtain/Design the Right Technology
ENABLER: METRICS
Definition
How to Establish the Right Metrics?
Quiz and Detailed Explanations
Final Examination
Strategic
Operational
Leading Fortune 500 companies and banks are using this online course/components of this methodology:
Several of the largest and most successful companies and financial institutions in the U.S. and globally have used parts of these
methodologies and achieved $50 million to $400 million increase in profitability and value of the company. Consultants knowledgeable in
these types of methodologies charge $4,500 per day. This course can be a tremendous value to you and your company.
Several of the largest and most successful companies and financial institutions in the U.S. and globally have used parts of these
methodologies and achieved $50 million to $400 million increase in profitability and value of the company. Consultants knowledgeable in
these types of methodologies charge $4,500 per day. This course can be a tremendous value to you and your company.
Testimonials
"I have just recently enrolled on above mentioned course and have attempted my first quiz today. I am finding this course really useful and
full of of business insights and I want to read more about it...."
─Harrison M., EVP, Medium-sized global electronics manufacturer
"Thank you for the training. It was really helpful and powerful. Since all of our departments have gone through this training, we can benefit
from this experience and methodology. It will help us to make the company more competitive in the market. I can see that my management
team has learned a lot and we should apply it to how we execute our business."
─Edward H., EVP, A top 5 bank and one of the largest credit card issuers
"We have all benefited from going through the rigor of this strategy methodology. My management team should implement the business as
has been shown here. I endorse this approach for our company."
─Chairman H., A top 5 regional bank
"The methodology and approaches shown here are very powerful and convincing. We have implemented the brand positioning
methodology shown with great success. We acquired an insurance company and re-branded it according to the brand aspiration framework
and strategic positioning diagram. After much effort, we produced a branding campaign which was aligned with our business strategy.
Ultimately, we were recognized as the winner of a global brand competition among all country CMOs."
─Steve O., CMO, A top 3 European-based multi-national financial services conglomerate
"These methodologies and frameworks are very powerful. It has shown us a new way of thinking. It has resulted in enhancements to our
value proposition and strengthening of the functionality of our product. We like the rigorous strategy approach."
─Founder, A top 5 internet web analytics company
"The methodology and analytical approaches shown do get to the right answer. That's what we found after having applied it to our
business. The tough part was informing the senior management team of the severity of the problem our company had because they were
tired of hearing bad news. The methodology accurately forcasted losses in excess of $100 million under our old strategy. We could have
reduced losses even further if we implemented this methodology and strategy sooner."
─A Senior Risk Manager, A top 10 U.S. national bank's mortgage division
"This has created a lot of value for our bank. We just received an offer for $600 million for our credit card division. After implementing the
strategy frameworks for 3 years, we have come from almost nothing to a sizeable business with good value. We also now have one of the
better known credit cards in our market. Profitability for this division is also now stronger than that for all other divisions of the bank. Thank
you."
─Yumi H., EVP, A top 10 regional bank
"The approaches shown helped us tie together our affiliate companies with a better strategy. We were able to develop a product which
features benefits and a loyalty program covering customer purchases at all our group companies. We now look at the customer relationship
across the group instead of for just one product. This has driven cross-selling and also very high response rates on our direct mail drops
due to our ability now to target prospects more effectively and design more relevant offers. We even had to stop one direct mail campaign
because the response rate was so high!"
─Chairman Douglas H., A top 5 financial services company
"I really like the strategy pyramid. This is a great way to represent it and I wonder if you wouldn't mind if I use this with my management
team. I think you guys did a terrific job in putting this methodology together."
─Michael W., CMO, one of the largest mortgage companies in the U.S.
Others that have applied selected parts of these methodologies with great success:
Title: Department managers, project leaders, analysts, CFOs, CMOs, EVPs, CEOs, and Chairmen.
Functional Area: Executive Management, Strategy/Corporate Development, Marketing, Product Management, Sales, Credit,
Operations/Processing, IT, Finance, Risk Management, Procurement, Human Resources.
"I have just recently enrolled on above mentioned course and have attempted my first quiz today. I am finding this course really useful and
full of of business insights and I want to read more about it...."
─Harrison M., EVP, Medium-sized global electronics manufacturer
"Thank you for the training. It was really helpful and powerful. Since all of our departments have gone through this training, we can benefit
from this experience and methodology. It will help us to make the company more competitive in the market. I can see that my management
team has learned a lot and we should apply it to how we execute our business."
─Edward H., EVP, A top 5 bank and one of the largest credit card issuers
"We have all benefited from going through the rigor of this strategy methodology. My management team should implement the business as
has been shown here. I endorse this approach for our company."
─Chairman H., A top 5 regional bank
"The methodology and approaches shown here are very powerful and convincing. We have implemented the brand positioning
methodology shown with great success. We acquired an insurance company and re-branded it according to the brand aspiration framework
and strategic positioning diagram. After much effort, we produced a branding campaign which was aligned with our business strategy.
Ultimately, we were recognized as the winner of a global brand competition among all country CMOs."
─Steve O., CMO, A top 3 European-based multi-national financial services conglomerate
"These methodologies and frameworks are very powerful. It has shown us a new way of thinking. It has resulted in enhancements to our
value proposition and strengthening of the functionality of our product. We like the rigorous strategy approach."
─Founder, A top 5 internet web analytics company
"The methodology and analytical approaches shown do get to the right answer. That's what we found after having applied it to our
business. The tough part was informing the senior management team of the severity of the problem our company had because they were
tired of hearing bad news. The methodology accurately forcasted losses in excess of $100 million under our old strategy. We could have
reduced losses even further if we implemented this methodology and strategy sooner."
─A Senior Risk Manager, A top 10 U.S. national bank's mortgage division
"This has created a lot of value for our bank. We just received an offer for $600 million for our credit card division. After implementing the
strategy frameworks for 3 years, we have come from almost nothing to a sizeable business with good value. We also now have one of the
better known credit cards in our market. Profitability for this division is also now stronger than that for all other divisions of the bank. Thank
you."
─Yumi H., EVP, A top 10 regional bank
"The approaches shown helped us tie together our affiliate companies with a better strategy. We were able to develop a product which
features benefits and a loyalty program covering customer purchases at all our group companies. We now look at the customer relationship
across the group instead of for just one product. This has driven cross-selling and also very high response rates on our direct mail drops
due to our ability now to target prospects more effectively and design more relevant offers. We even had to stop one direct mail campaign
because the response rate was so high!"
─Chairman Douglas H., A top 5 financial services company
"I really like the strategy pyramid. This is a great way to represent it and I wonder if you wouldn't mind if I use this with my management
team. I think you guys did a terrific job in putting this methodology together."
─Michael W., CMO, one of the largest mortgage companies in the U.S.
Others that have applied selected parts of these methodologies with great success:
Title: Department managers, project leaders, analysts, CFOs, CMOs, EVPs, CEOs, and Chairmen.
Functional Area: Executive Management, Strategy/Corporate Development, Marketing, Product Management, Sales, Credit,
Operations/Processing, IT, Finance, Risk Management, Procurement, Human Resources.
The course content is delivered to you through the web by our outsourcing provider, caliso Get Started: Web course fees and registration |
Business Strategy Design & Implementation
Online Self-paced Course
This is a comprehensive practical business strategy design and implementation course developed by
management consultants and recommended by Fortune 500 senior managers and executives
Online Self-paced Course
This is a comprehensive practical business strategy design and implementation course developed by
management consultants and recommended by Fortune 500 senior managers and executives
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